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SUCCESS FOR A INDIE ARTIST OR LABEL

Marketing is the key! Learn how to market your music effectively, making an impact And make money with the most up-to-date techniques.

  • Blogging
  • Podcasting
  • DJ Lists
  • How to Make Music, Money and Tour!
  • Guerrilla Marketing
  • Record Pools - Are You Swimming Yet?
  • How to set up your own Successful Indie/DIY Label
  • JV Partners
  • Affiliate Programs
  • Effective Email Marketing (Not SPAM)
  • Whitelisting
  • Finding Musicians, photographers, studios, producers,
    managers and more...

MUSIC LAWS:

Does a band have to send their material to the Copyright Office in Washington D.C. in order to keep other people from stealing their ideas? The answer is no.

When you write down your lyrics or record your own music, even on a USB key, you own a copyright and no one can steal it. As soon as the material is "fixed in a tangible medium of expression" it is copyrighted and protected. By sending your tape to the Copyright Office, you are registering your copyright. So, if you hum a song in your head-no copyright; but, the minute you write it down or record-copyright.

Once you put your ideas into tangible form, you have all the copyright you need to prevent someone from stealing your material.

What you do need to be concerned about is to being able to prove when you created the musical work. If someone does steal your material, you have to prove that you thought it up first. The most popular way to date your work is what is known as the poor man's copyright. This involves sending a copy of your tape or lyrics through the mail (certified return receipt requested) to yourself. When you receive the package in the mail, do not open it; save it in its unopened condition. What this does is put a date on the recording which would be the day you mailed it.

If you had to go to court, you could give the unopened tape to the judge and prove when you created the work. This procedure, however, does not afford any legal protection. I never recommend this route to bands.

As soon as you have a copyright, you can use the copyright notice which is written "©". You do not have to register with the Copyright Office in order to use this symbol.

Whenever you write your songs down or record them, always include your name or the band's name and the copyright notice. This puts the world on notice that you are claiming a copyright in the material. Since March, 1989, it has no longer been necessary to place the © sign before a copyright notice. Under prior law, if you did not place the magical © sign on your work, you lost protection.

Even though it is no longer required, there are reasons why you would still want to use the © sign. First, there are other countries where the © sign is still required. You would not want to loose your protection in these countries.

More importantly, it helps prospective users locate the copyright owner in order to secure the appropriate licenses.

TOOLS:

10 Essential Tools to Penetrate a Global Market in 2010
By M. Frascogna

1. Get an Attorney
Why? Besides having the means to infiltrate the industry decision makers whenever necessary, attorneys are also essential in global expansion.

2. Get a Passport
This is a no brainier. International growth is 100% impossible without hitting the ground in a target country at some point.

3. Artist Development Plan (A.D.P)
Fore creative thinkers there will be resistance with this step, but you must take a page out of the business playbook.

4. Get Organized. Really Organized. Like Crazy Man Organized!
To gain global success you must first know where you’re going. Global music is different, not by much, but there are several nuances you must learn.

5. Re-evaluate Your Stage Show
The expectation level for success when expanding markets runs at an all time high, especially for bands crossing the Atlantic. People expect something different.  Time to re-tune, re-think, and reinvent your stage show to reflect some creative thought.

6. Get a Local Contact
As much as you want to control all aspects of your career you’ve got to let something’s go. Get a local contact. Local contacts help with navigating the unforeseen issues, and further can help gain a foothold with venues, radio, promoters, labels, etc…

7. Focus on Radio
It’s not completely dead! If you’re an immigrating artist, radio is somewhat easy to pierce as opposed to social media outlets. Why? International radio stations are looking for something different, and as a foreign artist you’ve got that something different. Radio is driven by listeners and advertisement, and you can help obtain both.

8. Team With Local Talent
Forget about reinventing the wheel and going solo on tour, rather team up with local talent and benefit from their success.

9. Festivals are Great, Holidays are Better
Many bands view festival season as an opportunity to expand their international appeal. Another alternative is to identify the local holidays.

10. Make Sure to Have Product, but Buy Local
Weaving through the international labyrinth is important, but making sure you have product on the other end to sell is what makes it beneficial. Consider this, if you have T-shirt designs, album layouts, or poster mockups, do NOT ship them. Shipping will cost a fortune and customs will be a nightmare so identify local businesses that can fulfill your demands.
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